As is the case with any process, it can be helpful to track key metrics to understand the health of the pipeline and effectiveness of the raise process.
Key Metric | What It Measures | Implications | Calculation | Period |
---|---|---|---|---|
Pipeline Fluidity Score | Measures the forward momentum within the pipeline | A low score indicates low activity and highlights the need for faster movement | Number of deals that changed stages | Weekly |
Access Success Rate (ASR) | Measures the success rate in getting access to targeted investors | A low score indicates the need for a reliable way to land warm intros and first calls | % of deals in the “Seeking Intro” stage that convert to first call | Monthly |
First Call to DD Conversion | Measures success in first calls | Vary substantially | % of first calls that convert to due diligence | Monthly |