Over the past decade, venture capital has grown from a cottage industry to a highly sophisticated ecosystem. Today, there are more than 10,000 institutional investors actively writing checks into venture-backed companies. With Relevance Ranks, Metal ranks all active investors based on how each fits with your specific company and round.
Methodology for Relevance Ranks
Metal uses 1m+ data points spread out across 10,000+ active institutional investors to build a rich source of insight, referred to as the Investor Memory Layer. When users onboard to the platform, our sales team trains the platform and builds a user memory layer. Using these memory layers, Metal surfaces the “most likely” investors by assigning relevance ranks. Additionally, with each relevance rank, Metal provides users with full visibility into the factors driving the relevance rank. The below video provides illustrates the depth of research and intelligence that is surfaced within a given relevance rank:What Users See
By hovering over a relevance rank, users can start with a Fit Overview section: a short, plain-language summary of why the investor is or isn’t a good fit for you, with a reference to the signals driving the verdict. Below that, each category shows how the investor measures up against your company across a broad criteria.Stage Conviction
Stage Conviction
How actively the investor backs companies at your stage. An investor can list Seed on their website and still write most of their checks at Series A. This category looks at where they actually invest, so you don’t spend a first call discovering a stage mismatch.
Check Size Fit
Check Size Fit
How closely the investor’s typical check matches the size of your round. An investor whose usual check is far larger or smaller than what you need is unlikely to make your round work.
Sector & Sub-Sector Activity
Sector & Sub-Sector Activity
How recently and how deeply the investor has invested in your sector and your specific operating space. Recent, repeated activity in your space means they already understand the market, have a prepared mind for your space, and will require less education.
Geography Fit
Geography Fit
How much the investor invests in your country or region. Many funds say they invest globally but concentrate most of their deals close to home. This category reflects where they deploy capital.
Thesis Fit
Thesis Fit
How well the investor’s stated thesis lines up with what you’re building. Metal compares what the investor says they’re looking for with your company’s profile, which helps surface investors whose conviction matches your story, not just your sector label.
Portfolio Similarity
Portfolio Similarity
Whether the investor has already backed companies like yours. A portfolio with similar companies shows they’ve made this bet before. It’s also a useful opening in a pitch, and a reason to check for any conflicts.
Founder Profile Fit
Founder Profile Fit
How well your profile matches the founders the investor likes to back. Some investors favour repeat founders, technical teams or particular backgrounds. This category shows where your team aligns with those preferences.
Co-investor Network Fit
Co-investor Network Fit
How much the investor overlaps with investors already on your cap table. Investors who often co-invest with your existing backers are more likely to engage, and your current investors may be able to make the introduction.
Momentum
Momentum
How actively the investor is deploying capital right now. An investor who hasn’t made a new investment in months may still take meetings without being able to commit. Momentum helps you prioritise investors who are writing checks today.
Insights
Insights
Other signals that make this investor stand out for you and that the categories above don’t capture. These are found by comparing your company’s profile with everything Metal knows about the investor.