Primer on Party Rounds
In recent years, party rounds have emerged as a common alternative to traditional venture rounds with a clear lead investor.
Historically, venture rounds required a lead investor that moved independently and with conviction. Once a lead was secured, only then other investors would coalesce around to fill up the round. In recent years, however, party rounds have become extremely common. The below write-up explains why lead investors continue to play a central role in venture rounds, as well as the factors that typically enable party rounds.
Role of Lead Investors
Lead investors play a crucial role in structuring venture rounds. Typically, the lead investor serves the following functions:
Provides Capital Security
If an investor invests $100K in a given Company, and the Company is unable to raise a venture round, then that investment would fail due to the lack of capital required for the Company to succeed. Venture investors, therefore, are often wary to invest a small amount in a Company in the absence of other investors providing the required capital.
A lead investor provides capital security by writing a large check that takes up 25-50% of the total round. This creates a capital security for all other investors by eliminating or minimising the risk of the Company not being able to raise the required capital.
Sets the Valuation
Many investors do not have the experience and/or desire to set the valuation for a given round. By virtue of their experience and investing history, lead investors are equipped to set the valuation for the round.
Signalling Effect
The presence of a lead investor creates positive signalling effects, indicating to other investors the presence of others who deem the investment to be a favorable prospect.
By playing the above roles, lead investors play a crucial role in structuring venture rounds. Recently, however, party rounds have gained momentum.
Dynamics that Enable Party Rounds
A party round refers to a venture financing consisting of a large number of small investors writing small or medium-sized checks (without a lead investor). The below visual explains common scenarios in which party rounds typically take place:
Presence of Brand Name Investor
In the event that the Company has a strong brand name investor on the cap table, party rounds become a viable option. With a strong brand investor as an investor, companies are typically able to convince many small(er) investors to write follow-on checks.
As an example, YC companies are best known to raise sizeable party rounds (often without having a clear lead investor). Once YC invests in a Company, other investors begin to view that as a “signal” that the Company is a strong bet. This enables YC founders to put together party rounds driven by a large number of follow-on investors.
Incredible Growth & Financing Momentum
If/when a Company is doing well, and has shown significant momentum on growth and capital financing, then it often becomes possible to put together party rounds.
The momentum on growth creates a strong pull for investors. And the momentum on capital financing indicates that the Company will be able to put together the capital structure it needs to succeed.
Exited or Pedigree Founders
Founders that have prior exits and/or background that makes them incredibly well-suited to build the Company that they are working on are often able to pull together party rounds (without requiring a lead investor). For such founders, the ability to attract the capital that they need is not perceived as a risk factor.
The above are common scenarios in which founders are able to attract small checks (even without having a clear lead investor leading the round).