The below section provides guidelines on how to use the stage and sector filters for optimal results.

Prior Investments by Stage

For institutional investors, the most common reason for not investing in a given Company is a mismatch between what the investor expects from companies at a given stage (versus what the company offers).

Using the “Prior Investments by Stage” filter, users are able to identify investors that have historically concentrated investments at their specific stage. This is best achieved by filtering out investors that have made at least X% of their total investments at a specific stage.

StageRecommended Threshold
PreseedAt least 15%+ of all investments at the pre-seed stage
SeedAt least 20%+ investments at the seed stage
Series AAt least 15%+ investments at the Series A stage

A pre-revenue company should pursue investors that specialize at the pre-seed stage. Similarly, companies doing less than $0.5m in annualized revenue run rate should focus on seed stage investors.

For guidance on investor expectations at each stage, refer to this section here.

By focusing fundraising efforts on investors that specialize in the right stage, founders can improve conversion and response rates.

Prior Investments by Sector

The sector allows founders to identify investors that have made at least “X” investments in a given sector (whereby both “X” and the “given sector” are configurable). This allows users to deploy the filter in many different ways (including the following examples):

  • Use Case #1: Founders can identify investors that have made more than “10” or “15” investments in a given parent sector (I.e. “Consumer”). This helps ensure that investors in search results have historically been very active in the concerned sector.

  • Use Case #2: Founders can identify investors that have made at least “2” or “3” investments in a given sub-sector (I.e. “Therapeutics”). This helps identify investors that specialize in a given niche space.

Each sector is liked and disliked by many investors. Founders can significantly improve their odds by focusing on investors that believe in their sector (based on prior investments).