Geography Filters
A recommended application of geography filters is to identify relevant investors based on where they invest, and not based on where they may be based.
When identifying the most relevant investors, the most pertinent data points are based on where investors are investing, and not where they may be based. With this thinking, the below set of filters can be used to identify investors that are most relevant for a given geography.
Prior Investments by Continent
For founders based in Europe, Asia, Africa and South America, one key challenge is to identify investors that either invest in their specific geography, or have a high likelihood to do that in the future (even if they haven’t done so before).
The “Prior Investments by Continent” filter allows users to identify investors that have previously made “Minimum X% of total portfolio investments” in a specific continent. Generally, if a given investor has invested 2%+ of their portfolio in a given continent, it is reasonable to assume that they would be open to investing in countries within that continent.
Typically, most investment firms are open to investing in any country in a continent that they have previously invested in (with the exception of countries that are undergoing conflict or significant uncertainty around the security or political situation).
Prior Investments by Country
The “Prior Investments by Country” filter is most useful for founders looking to identify investors that have invested in similar countries before.
For instance, founders raising capital in Egypt may want to identify investors that have previously invested in similar countries (such as Pakistan, Indonesia and Bangladesh). GDP per capita is a useful indicator to identify “similar” countries.
For founders looking to use this filter, a useful threshold is “Minimum # of investments in selected countries” as “1”. If an investor has previously made at least one investment in a similar country, then they would generally be open to the country in question.
Investor HQs
If/when users are visiting a given country, it can be particularly helpful to identify all venture investors based there. This filter is best used to identify investors that are based or headquartered in a given country.